What Is Marketing Mentoring, and Why Capability Transfer Matters More Than Advice
Marketing mentoring is often misunderstood. In many organisations, it is positioned as informal support...
Where to Find a Fractional CMO (and When You Actually Need One)
Over the past few years, the question “Where can we find a Fractional CMO?” has become increasingly common...
Fractional Twinning: A Leadership Model for Scale Without Dependency
As businesses grow, leadership pressure tends to concentrate in a small number of roles. Marketing is a common example...
Fractional Leadership in 2026: Why the Executive Model Is Being Rewritten
The traditional executive model is under pressure. For decades, leadership roles were defined by permanence: full-time presence, long-term contracts, and linear career progression. That model was built for stability. The market conditions businesses now operate in are anything but stable. As we move thr
The Misuse of “Fractional” and Why It Matters
The term fractional has become increasingly popular over the past few years. In theory, that’s a good thing. It reflects a genuine shift in how businesses access senior experience — particularly when full-time executive hires aren’t the right fit. But as with many good ideas, the term is starting